This new generation gym in Dubai is due to open in late 2012, offering a unique, modern 'home style' fitness experience. The purpose of this new gym is to deliver a quality fitness training environment packaged in a way that was unique to Dubai, with it's cluttered, multinational fitness centres with minimal personality.
Our scope of work included clear and informative Brand Insight encompassing local and global market trend analysis, opportunity mapping and competitor evaluation. Brand workshops then drove and helped define the Brand Strategy which included naming and messaging strategies. Knowledge gained from this initial phase allow us to proceed with full Brand Development which included corporate identity, visual identity development, photographic styling and subsequent brand and promotional collateral.
Scope of work: